AUGMENTED REALITY MARKET SIZE

DATE: DECEMBER 2016
SOURCE: GLOBAL MARKET INSIGHTS
TYPE: SUMMARY


Increasing technology penetration across the healthcare, retail, e-commerce and automotive verticals is anticipated to drive the augmented reality market growth in the coming years. Rising number of mobile devices including tablets and smartphones with built in AR functionalities that is becoming an important tool in the workplace to enhance smooth business workflows and operations further contributes to the growing industry size.


Increasing usage of social media and mobile applications that assist customers to have access to information provides ample opportunities to the AR market. Moreover, the growing demand for user engagement along with enhanced customer service across the application like real estate, retail and healthcare also contribute to the augmented reality market share.


Rising privacy issues pertaining to the technology is expected to hinder the augmented reality market over the forecast timeframe. The technology is able to reveal personal information to strangers or a group of people, which is the cause of considerable privacy concerns.


Component Trends

Hardware devices in the augmented reality market are forecast to grow at a CAGR of over 90% from 2016 to 2024 due to the advances in displays, processors, and sensors. Increasing adoption of smart glasses and advanced HMDs & HUDs across the globe is anticipated to boost the segment demand over the future. Moreover, increasing penetration of the technology across applications such as manufacturing and healthcare is expected to positively influence augmented reality market share.


Software in augmented reality market will witness substantial growth over the future owing to the rising penetration of mobile devices such as smartphones and tablets offering richer media and enhanced experience through mobile AR apps.


Display Device Trends

Smart glass market size is projected to observe significant growth at over 95% CAGR from 2016 to 2024. Rising customer expectations have led organizations to bring digital world into person's perceived real world in an interactive way. Moreover, transforming workflow in industrial and enterprise sectors have led to rise in demand for advanced glasses to develop feature rich products. Such factors are projected to fuel the AR market over the future.


Technological advances in AR devices including smart glasses and head-mounted displays that use technologies such as GPS, Wi-Fi and Bluetooth, are expected to propel the augmented reality market growth. For instance, Microsoft HoloLens is a wireless, self-contained holographic device that projects images over individual’s vision so they appear as holograms and provide information about the world. It has wide variety of application across healthcare, manufacturing, and warehouses. DHL warehouse workers are equipped with AR smart glasses that guides them through item picking to fulfil orders and increases efficiency.


Increasing R&D investment has led to the development of sensors used in HMDs escalating the segment demand in the global AR market.  For instance, Meta introduced HMD headset that uses array of sensors for positional tracking & hand interactions, 90-degree visual field view and 2560 x 1440 resolution display.


Application Trends

Industrial applications accounted for over 25% augmented reality market share in 2015. Several industry players are developing AR for the industrial sector to leverage the full potential. Rising demand to handle complex machinery, assemble and maintenance will propel augmented reality industry growth. Several companies such as Bosch, Boeing and Airbus invest immensely to improve their manufacturing capabilities. For instance, Boeing has started using Google Glass to assist aircraft wire harnessing. Bosch has also started using the technology from stat-up Reflekt for its various application including maintenance. Airbus is using Smart Augmented Reality Tools (SART) for error prevention. This technology has been considered mature for quality inspection, training, work instruction and is poised for extensive deployment across industries.


Automotive augmented reality market size is projected to witness significant growth with a CAGR of over 80% from 2016 to 2024. Rising demand in vehicles to reduce driver distractions and safety enhancement propels the industry adoption across the segment. Moreover, AR mitigates the reluctance towards conventional showroom visit with virtual experience and improves user experience. Ferrari created AR showroom app using 3D tracking technology that lets customers in the showrooms to choose vehicle and virtually change brakes, rims and paint job and offers customize as per requirements.


Regional Trends

China augmented reality market is predicted to witness significant growth and drive the Asia Pacific AR industry over the next few years. Increasing funding and investment in the technology is expected to augment the regional demand. Increasing penetration of smartphone & tablets and huge number of manufacturers based in the countries including China, South Korea and Taiwan is anticipated to contribute towards the rising augmented reality market size. Moreover, increasing investment from local vendors in merger & acquisitions activities provide tremendous growth opportunities. For instance, Tencent Holdings Ltd. And Lenovo Group Ltd. joined hands to buy Silicon Valley augmented reality start-up Meta.


U.S. augmented reality market share will drive the North America regional industry, and is forecast to exceed USD 24 billion by 2024. An increased adoption is forecast in the industrial and automotive sectors in the country, which are both set to grow faster than the regional average over the forecast timeframe.


Competitive Market Share

Augmented reality market leaders include Magic Leap, Sony, Blippar, Microsoft, Google, Infinity Augmented Reality, etc. Other notable players that account for augmented reality market share include Total Immersion, Apple, Daqri LLC, ODG, Wikitude, among others. Industry participants are engaged in establishing relationships with the third parties to increase the ability of their technologies and address the needs of the prospective customers. These companies are trying to expand their business with new innovations, product launch and merger & acquisitions to maintain competitive market share.


Industry Background

Technological advancements and innovation drive the global augmented reality market analysis and ecosystem. Firms invest massively in R&D operations to provide differentiated solutions to maximize AR market share. For instance, in 2015, Sony developed SmartEyeglass that connects with smartphones to superimpose information such as symbols, text, and images onto user field of view.


Moreover, rising penetration of mobile devices and applications are increasing the augmented reality market size. Innovations in the technology are offering new opportunities across several applications including real estate, banking, healthcare, and manufacturing. For instance, development of AR in Android application or iOS provide new experience for online and offline shopping. Furthermore, GPS mobile apps with AR assist tourist in routes and directions, translate the signs on the street, and provides information about sightseeing.


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